"Alzheimer's is now optional." That is the bold promise made by Dr. Dale Bredesen and his company, Apollo Health. But behind the glossy marketing of his $20,000+ "ReCODE" protocol lies a stark medical reality. This investigative deep dive exposes the unproven science, the staggering out-of-pocket costs, and the heartbreaking psychological trap that shifts the blame of a terminal disease from the protocol onto exhausted caregivers.
Is Alzheimer's Really "Optional"? The Predatory Marketing and Profitable Promises of Apollo Health
September 28, 2026
